Smart, SEO savvy marketers and even those who are just beginning must understand the techniques of keyword research are changing. The need to stay current with these changes can easily spell the difference between lethargic Internet marketing success and a meteoric rise in traffic due to quality SEO practices. One of those practices is a hot topic among Internet marketers in every niche on the Internet. Of course, that is keyword research.
It should be obvious by now that single keyword research simply doesn’t contribute much to website traffic, unless the site it built around a single, narrow niche with low search volume. Even in this case, the major search engines will not reward a site with high rankings due to new algorithm changes that are now focusing on semantics more than ever.
Tip #1 SEO Keyword Semantics
While the long-tail keywords are still viable, and probably will be for the foreseeable future, search is becoming more sophisticated. Instead of narrowing search results based on the long-tail of a keyword, the focus is more toward the intent, meaning, and relationship of the words in the long-tail phrase, or semantics, also known as LSI (latent semantic indexing). Wherever possible, sprinkle your content with semantic keywords along with your regular, single words.
Tip #2 Long-Tail Keywords
Still, in the SEO world, keywords are at the very heart of modern keyword research. It’s the long-tail keyword that garners the most attention, however. The reason is that most searchers don’t enter single words into a search box. The more seasoned searchers already know that the best results are obtained by entering a specific phrase in the search box. This phrase is usually the long-tail keyword that brings in the best results. The same is true when optimizing a web page for keywords. Intelligently and sparingly using keyword phrases that fit naturally in the content is truly what will produce the best overall SEO results.
Tip #3 Related Keywords
You know your website better than anyone and you may be inclined to include only the keywords that you would associate with the topic of your site. Instead, start thinking about what your readers might be searching for. An effective approach is to invest in a quality research tool that will list related keywords to further enhance your site’s reach. There happens to be several very good tools available on the Internet that will definitely expand your research. Google Local is another great resource for building your online reputation.
Tip #4 Understand your readers
Closely related to keyword research is understanding your readers and their interests. By your own research and testing, you will gain a more intimate knowledge about who is reading your site, and more importantly how long they stay. You can begin to learn this by mastering your traffic statistics. Your stats will show you where they left to arrive at your site, and where they headed afterward. This can give you much needed insight so you can choose keywords that are targeted directly to the majority of your readers. This is a powerful technique that when done correctly, will save you time and effort and has the ability to dramatically help your placement in the search pages. Using Google Local better understand your local target marketing can help as well.
Tip #5 Keyword Density
If there is one mistake that will cause your placement in the search pages to drop out of sight is using too many keywords. Readers today are growing more sophisticated and will feel offended by reading useless information that doesn’t flow well. Keyword density is nothing new, but the importance of writing content with keywords that fit naturally and perform well with the reader in mind will always be at the top of the SEO list.